Hot Fishin’, like most things, was created from real-life frustration. On the one hand, I’m an obsessive angler, and on the other, I run a marketing agency. I have always thought the fishing industry (especially the organisation of match fishing) has been slow to adapt.
Because of my day job, I am a natural geek, and I love tracking and data and have always kept note pads of my match results and thought wouldn’t it be cool if there was a tool that did it for me! Well, three years later and a whole lot more wrinkles Hot Fishin’ was made to serve the existing match angling community better while promoting the joy of anglers to a new and younger audience.